We believe in do it yourself; the era of one-size-fits-all is over. Our belief is that as long as we provide great tools and a reliable platform, we help users achieve their goals. Together, we do it yourself.

It is really exciting for us to see how users do it themselves. We were thrilled when we saw how the innovative French Kitsuné label makes use of official.fm.

Some ways in which they use our tools:

• Making playlists for releases. An effective way to easily organize and distribute your music. It also helps fans out quite a bit, by letting them embed entire releases on their blogs or social media profiles, instead of just the one song. Example:
• They offer a lot of free downloads also and in return for this they’re asking fans for their email addresses using our email catcher tool which can be applied as much as you want with a pro account. An email address is the key to the inbox of your fans and as long as you don’t abuse this key, it’s one of the most valuable tools to connect with and inform your fans. Just hit the download button on the below player to see how it works.
• They manage their entire catalogue from their dashboard. Showcasing all their artists and getting a unique link per track so fans can easily share it. It also gives them great statistics to gain more insight into their fanbase and listeners.
• As stated above, we provide the tools and you decide how to use them. Kitsuné doesn’t upload only full tracks, but also short excerpts of upcoming releases. Like this one:
• As you can see throughout this post and are probably aware of if you’re already a user, Official.fm allows you to embed content so you can take it anywhere. Kitsuné uses our embedded players all over their blog, for instance to offer a DJ set from Paris Fashion Week.

We’re very happy to have people on board that use the platform to its full potential!

Development at official.fm never stops and we’ll continue to roll out features so you can distribute your content the way you want it and empower your fans to do the same.

Inspired? Or are you already using our tools creatively? We’d love to hear about it!

Shoot an email to bas@official.fm

Or just drop a comment below the post. What is the most original way you’ve seen an artist, label or media outlet use official.fm?