Life in the music business isn’t all that it is cracked up to be. You tend to hear the same people saying the same things over and over again with no real progress in sight. Technology is a different story all together. Technology is where the real innovations lie. Technology is the real voice of the music industry so I hope your are listening closely.
This blog has become a living, breathing hodgepodge of everything we find interesting (which doesn’t always have to do with new features Official.fm). We highlight artists that are doing cool things with our tools, but also have a soft spot for interesting technologies that are an extension of our community.
One such company is Percussa, the creators behind AudioCubes. When the company’s Director, Bert Schiettecatte reached out to me earlier in the year (about a totally unrelated topic) I was enamored by the simplicity and usefulness of their product. AudioCubes is hard to explain in words so click on the video below to see them in action.
Instead of feeling restricted by the existing tools for creating electronic music AudioCubes allow you to have control over the technology itself. To me, this is a brand new type of musical instrument, a new performance tool… a new way for musical expression and exploration. Read below for a short interview with Bert Schiettecatte
What are AudioCubes and how did the idea come to be?
AudioCubes are primarily an audiovisual live performance tool. Professional laptop performers are using them in their live performances to conduct their performance from a high level, create impressive visuals and create a performance that’s more engaging for the audience.
I started working on AudioCubes years ago, roughly in 2003, after designing and building a laser harp with friends while being a student at Stanford University. I wanted to create a musical interface that was minimal in several ways, and would drive new ways of music creation, exploration and live performance. I guess for me it was a reaction against the zillion knobs that are present in many music tech tools. A return to gesture, communication, interaction, listening and experience. At the same time I had a strong interest in tangible interfaces, and in using smart objects to control software and computers.
How have you seen artists create original music and performance art with AudioCubes?
Sure. One of the most active users is Mark Mosher, you can check out his blog at http://modulatethis.com
Pearls for Swines are an audiovisual duo from Belgium and are also quite active with AudioCubes.
It’s important to note that AudioCubes are catching on around the world with equal adoption in the US, Europe and Asia. I’ve seen a number of audio visual performance tools in my lifetime, but none quite as unique as this product.
Well done Percussa. Keep up the good work.