It took one song for Finnish duo Loft Apartment to catch our full attention. One magical piece of music and we became instant fans. The song in question? “Someone’s Will (To Have You)”, a soft gem overflowing with emotion and mystery. Stumbling on this little wonder got us intrigued and amazed…and the ultimate level of excitement was reached when we saw Loft Apartment use our new direct-to-fan selling feature. We had no choice but to run to our phones to get in touch with them and chat about this beautiful song, their upcoming projects, selling music online, and vinyl records among other things.
Tell us a bit about Loft Apartment – who is in the band, when did you guys start recording?
We’re Sanni Pesonen and Aaro Vahtera. Everyone seems to assume we’re a couple, though we’re not. We met at the university, as we both study psychology, and we started to talk about music. We’ve been making music together since Summer 2011, and we recorded our first demos in Fall 2011.
How would you describe your sound?
Our sounds are fresh, yet the composing is timeless. Basically, our sounds are made by Aaro, and the songs and lyrics by Sanni. We both have our very own styles and ways of making music, and we have listened to a wide spectrum of different artists (classical, alternative rock, old school dubstep, 90′s dance, electro…). Our common ground is that we both prefer strong and interesting atmospheres.
Your song “Someone’s Will (To Have You)” is simply amazing and has garnished quite the buzz. What’s the story behind it?
It’s a song of harrowing farewell and a song for a new day at the same time. It’s about hope. And despair, also. I think strong and intensive emotion often goes close to the opposite of itself. It has to be so, for the balance of everything.
How did you do to get your song out there – how did you go about to promote it?
Actually we just put it out. We sent it to a couple of blogs, and they spread the word. We’re quite amazed at what happened, and how quickly!
We’re super happy to see you guys use our new direct-to-fan selling feature – how do you feel about it?
It’s an easy way to sell our music to listeners directly from our player via Facebook and other pages we post it on, and there are no costs at all for us. It’s very useful, as we don’t have a label at the moment, and it allows us to take control of our content. We will sell our next song through Official.fm too.
How about physical formats? Plans for CDs and vinyls?
We’re gonna get a small edition of “Someone’s Will (To Have You)” pressed to vinyl soon. When it’s time to record an album, we want to have it on CD or vinyl or both, but the time is not yet.
Vinyl seems to be surviving the times. Do you collect records or use them for live performances? What do you like about vinyl?
Vinyl has a warm and original sound, and we like that it’s tangible. It’s nice and concrete, like a real book or a cup of coffee, even though you can have all the music on your computer.
At the end of the day, what do you think is the easiest way for a fan to support an artist nowadays?
Buying music, coming to a gig, and spreading the word through the social media.
What’s next for Loft Apartment, what are you cooking up?
We already have a nice bunch of songs, but we want to make more and play them at our gigs. Some day we want to record an album, but we want to give time for our sound to improve still. Currently we’re working on a new track called “The Fattest Girl on Earth”. It’s gonna be very wistful and very bouncy.
Any last words or shout-outs?
We welcome everyone to get to know our music. In our introduction texts we like to mention lights and forests and rivers, maybe because it’s hard to describe our music in a rational way. One has to paint a picture, of weird but pretty landscapes we hope you could step in for a moment.
Visit Loft Apartment’s Facebook page for the latest updates.
Watch this short video for more info on our direct-to-fan selling feature.