Our most recent update allows users of the direct-to-fan selling feature to follow their sales and revenue in real time from the comfort of their dashboard, thanx to detailed statistics at the workspace, track, and playlist level.

Let’s take a closer look at this new set of analytics…

How do I access stats on my sales and revenue?

If you want to check the revenue stats for all releases from one of your workspaces, click on your workspace name in the left column of your dahsboard, then on “REVENUE” in the right column.

If you want to check revenue stats for a specific release, start by selecting the workspace and clicking on the title of the release (track or playlist), then click on “REVENUE”.

What information do these stats provide?

For each release you will get the following details:

- Price of the release

- Quantity of units sold

- Total revenue

- Breakdown of countries and cities where your release was purchased with revenue for each

- Sources/Referers: breakdown of websites where your release was purchased (Facebook, Twitter, blogs and so on) with revenue for each

Below is a preview of how your revenue panel looks like (click on the image for a larger view).

Further down the page, you will find the “REFERERS” section which breaks down revenue made for each source of purchase (click on the image for a larger view).

Can I check revenue stats for specific periods of time?

Yes! For each workspace and release, you can select the period of time you would like to check: all time, last 12 months, last 30 days, last 7 days, or last 24 hours.

Below is an example of stats for the “last 7 days” (click on the image for a larger view).

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Due to popular demand, we have introduced a feature that allows fans who land on your Promo Pages to discover more of your releases – ladies and gentlemen, say bonjour to the “More Music” feature!

What is the “More Music” feature?

A simple way to display your discography on the sidebar of your Promo Pages. It allows fans to hear more of your music and potentially buy more of your releases (if you use direct-to-fan selling). Catch their attention with your new track…then make them discover your discography

How do I activate this feature?

No worries here, you don’t have anything to do. Your releases will automatically appear on the sidebar of your public Promo Pages – from most recent to oldest release and with no duplicates.

How does it look?

The artwork covers of your releases will appear on the sidebar, under the track/playlist description. All fans need to do now is click on the releases they want to check out and they’ll be taken to their Promo Pages.

Our latest feature update focuses on simplifying the dashboard in order to give you more flexibility and clarity in managing, promoting, and selling your releases and catalog.

What’s new?

From now on there is one kind of workspace only – no differentiation between artist and label workspaces anymore.

I’m a label, what does it mean for me?

Nothing but good news

1. You can now sell tracks from any workspace you want (didn’t know you could sell songs/albums via Official.fm? Go HERE for info!).

2. Creating, promoting, and selling compilations is now much easier. Upload all the tracks from the compilation in one workspace, put them together in a playlist, customize the Promo Page and you’re good.

3. Uploading tracks on your label’s workspace will not automatically create a workspace for each artist anymore – say bye bye to confusing duplicates and unwanted extra workspaces.

4. You can now use one workspace to manage your label’s catalog or create workspaces for each of your artists (or a combination of both).

Will the transition to the new system make me lose content?

No! Rest assured: you will not lose a single track or playlist and all your Promo Pages and Official Pages will remain intact. Matter of fact, what your fans see will not change at all.

The changes only happen behind the scene: tracks in your dashboard that appeared in both your label and artist workspaces will now only appear in the artist workspaces.

You are of course free to reorganize your dashboard as you wish by drag-and-dropping tracks from one workspace to the other.

Ok I get it but I want more details…

Confused about the changes? You have questions? You want to send us feedback on this feature update or other topics? Get in touch via our help desk.

Please let me know next time there is another update!

Get all the updates, tips and tricks, ideas for Promo Page customization, and special treats on Twitter, Facebook and Tumblr.

Good news! We have simplified the process for creating Official Pages, find all the details below.

Reminder – What is an Official Page

Your Official Page enables you to showcase your music catalogue in an eye-catching gallery layout. You can pick which releases (single tracks, eps, albums, or playlists) appear on it and customize your background and players to match your style.

How to create your Official Page

1. Head to your workspace by clicking on its name in the left column of your dashboard – you will see that things have changed a bit, your workspace has now an Official Page section.

2. Click on the ADD A TRACK OR A PLAYLIST menu and select the tracks and/or playlists you want to see appear on your Official Page (please note that the tracks/playlists must be public to be selected for the Official Page)…

…that’s all it takes…your Official Page has now been activated!

3. Head to your newly created Official Page and customize its background and players.

A few examples of nicely customized Official Pages

Hungry for more examples of stunning Official Pages? Visit this TUMBLR!

Here’s a little something we wanted to share with you guys about what got us psyched in 2012. A big thank you for all the incredible feedback you’ve given us so far!

Note: here are the sources and details for the figures used in our “Direct Selling – What Artists Really Make” chart. Any questions? Contact us at support@official.fm

Sources

Future of Music Coalition
www.cdbaby.com
www.dittomusic.com
www.tunecore.com
www.reverbnation.com
www.bandcamp.com
Internal sources

Detail of the calculations

Reminder: in this scenario, an artist uploads his album to each platform for the first time, meaning all upfront fees are taken into account. We consider the artists sells 20 albums at $10 each, meaning for all platforms the gross revenue generated is $200 (before anyone takes any cuts).

Here’s how we calculated the cost of sales on each platform (or combination distributor + retailer):

CD Baby + Amazon : $49 (cost of uploading an album on CD Baby) + $12.60 (9% CD Baby cut on revenue after retailer cut) + $60 (30% Amazon cut)

Ditto Music + Beatport : $25 (Ditto Music subscription fee for an album) + $10 (Ditto Music standard distribution package for an album) + $80 (40% Beatport retailer cut)

Tunecore + iTunes : $29.99 (Tunecore annual fee for an album) + $60 (30% iTunes cut)

ReverbNation + Google Play : $19.95 (ReverbNation monthly Pro Account subscription fee) + $60 (30% Google Play cut)

Bandcamp : $30 (15% Bandcamp cut if sales < $5000) + $12 (Paypal micro-payment fees)

Official.fm : $5 (Official.fm cut if sales > $30 in a given month) + $12 (Paypal micro-payment fees)